Understanding The Dedicated IP's (Internet Protocol) SEO Value
A dedicated IP address gives you more control over your website's reputation by preventing it from being negatively impacted by other websites sharing the same hosting and IP address. It also enhances your website's loading speed and ensures better server performance, and stability, resulting in uninterrupted website accessibility.
​
Marketers Never Ask Clients to Opt for Dedicated IP to add value. I Don't think it is true.
​
The Dedicated IP is more of a reputational, security future rather than a marketing feature. I am with it, and the dedicated IP impact on SEO is very little. The differentiation is whether you have chosen a shared or independent hosting. When you have your own hosting space, SEOs never ask clients to opt for it to add SEO value. In this case, It is almost like a good to-have rather than a must-have. Find what and other technicals about dedicated IP here
Go for a Dedicated IP when Opted a Shared Hosting: Marketers Request
One of the concerns I foresee for the requirement of a dedicated IP is when we land on shared hosting. Shared IP risks a penalty when knowingly or unknowingly sharing a host with a website treated as malware or performing black hat SEO techniques. Use a reverse IP look-up to check if you shared a common IP with others.
SEO Use Case: Shared IP Impact on SEO
Raghava maintains a sustainability outlet online store and it shares Hosting and IP with a networking Website that was used for link farms or to deliver Black hat SEO services. In that situation, the Raghavas Sustainability Outlet online store takes the risk of being penalized by Google or other search engines for sharing the same hosting and IP address. On the other hand, Sustainability Outlet also lost its visibility as the IP was considered spammy and got deindexed and even ignored by bots in future. You know Google identifies a Website's participation in the link network through the Penguin Algorithm.
The Dedicated IP is a Requirement for Email marketers.
Shared IP won’t help email marketers reach the higher deliverability of their marketing emails, and risks them landing in the SPAM folder.
As a whole, you will be safe, your brand reputation under control, you avoid Negative SEO penalties and your marketing emails land in the Customer's inbox when you have the dedicated IP.